Car dealers are growing or shrinking based on their willingness to adapt new technologies. In 2011 and beyond, there may be no more prominent technology then video. With no exceptions, you should be filming a video of every new and used car for sale on your lot. If you want to be contentious online, and you want to change website visits into car sales, you must have a ideas in place to immediately film every car when it hits the lot.
The foundation of a good video is a good video camera. The qoute with most video I see produced by car dealers is that it is simply too blurry to have any value to your customer. There has to be a lot of rich optic information about the health of the car's covering and interior for the buyer to no ifs ands or buts view on whole video from starting to end. Remember that your customers are very optic and aesthetic. If they don't see the sort of information that they are seeing for in a video, they quickly close it. You obviously spend a lot into production your used cars look virtually new. But the videos and photos that you gift don't show sufficient information and don't transport the pro reconditioning that you have invested. A high-definition video camera does a great job with this.
Another qoute is that videos simply don't get clicked on. I've found that the best explication is to no ifs ands or buts automatically play these videos once the buyer clicks on our car's individual page. You can make a quick enemy of your buyer if you have a car salesman barking into the micro phone immediately when they open up a page about car they are curious in. Thus, start your videos with some very soft music. Ideally, don't have any comments from the car salesman. Add your commentary in the form of titles on your video which feature the unique features and options on that singular car.
Another mistake that is commonly made is hosting your videos on your own website. YouTube is the number one place to host your videos. The hypothesize is that YouTube is the second most searched website in the world. You will find that population who have no intention of shopping for a car will accidentally stumble upon your many videos on YouTube, come to be curious in your dealership, and click onto your website. These clicks are free! You would be paying in any place from - a click on the main hunt engines. And don't take down your videos just because a car sold. You can mark them as sold, but leave the videos online as they are a draw, something which escorts new visitors into your website long after the car is gone.
Perhaps the very most prominent aspects of a victorious video campaign is consistency. You have to be consistent about posting your videos. Don't just post them for the nice cars, and don't just post them on nice days. It should be a part of your remarketing process, just like the used car inspection, just like a detail, and just like adding window stickers. It is no ifs ands or buts an valuable part of getting the car ready for sale.
Auto Dealer Marketing: 3 foremost Ways to enhance Your Video Marketing